Social Media Marketing
In 2015 Facebook influenced 52 per cent of consumers’ online and offline purchases, up from 36 per cent in 2014. (Source: the drum)
There are 40 million active small business pages in Facebook and 4 million of those businesses pay for social media advertising on Facebook. (Source: Forbes)
Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter (Source: hoot suite)
In 2015 YouTube posted the figure of 40 billion all-time views for branded content. (Source: ReelSEO)
What should these statistics mean to you as a business owner?
- You can generate Revenue
- You can Increase your profit.
- You can generate brand followership on social media.
However, you need to understand the media before getting social.
With our in-house social media experts, you are in safe hands, you are sure to get the most out your decision to use social media as part of your marketing strategies.
We will help you:
You should never start engaging with prospective customers on social media without a plan, a plan helps to establish goals and the actions necessary to achieve them.
Listening is a crucial part of the planning process, so as to understand what the competition is doing and discover what people are discussing before you join the conversation.
Set SMART goals, social media goals that satisfy your audience’s unmet needs and capitalize on your organization’s strengths and the opportunities available to it.
You need to be able to track your marketing efforts on social media, to determine if you are getting result based on your KPIs.
This would require us using relevant tools to get data, so as to measure your ROI, and also getting relevant insightful information to help you optimize your campaign.
We are here to work with you in maintain a strong social media presence